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More visibility as a training and service provider in fire protection

The Service and Training Center for Fire Protection (SSB) Neuwied has been offering training and services in fire protection for over 25 years. Since 2018, they have relied on the advice and services of Marketing Mittelrhein. Read more about the long-standing partnership.

A Family-Owned Company prepares for the Digital Future.

The SSB Neuwied was founded at a time when social media marketing and newsletters were not common. Phone calls were made, faxes were sent and, if necessary, people "just drove by". But SSB Neuwied wanted to go digital early on and position itself for the future. This is why the provider of seminars and services in fire protection has now been working with Marketing Mittelrhein for over 5 years.

In addition to consulting, the collaboration is primarily about digitally addressing new customers for B2B seminars, retaining existing customers and increasing visibility as a service provider. After all, trust plays a particularly important role in construction projects and especially in fire protection.

🔥 The initial situation: little visibility

At the beginning of the collaboration, SSB Neuwied's business model was primarily based on analog measures such as flyers, mailings and word-of-mouth advertising. These are still important tools today. However, there was a lack of measurable digital channels. Initial tests on Google Ads were started, but the visibility as a service provider was not there.

💡The solution

In our collaboration, we greatly expanded digital communication. In addition to a social media presence, email marketing measures were implemented to actively address former seminar participants and get them interested in further offers. Paid advertisements on social media were used to attract new participants. In addition, offers were made available digitally with our help so that new seminars could be marketed as e-learning courses.

SSB Neuwied: Marketing in numbers

There were no existing digital channels at the beginning. These were set up in 2021 and reached a large number of people within 2 years. This enabled customers to be retained and new leads to be acquired.

20.000

Monthly contacts on social media

10 

Bookings from new customers on average per month

400

new newsletter contacts.

We can rely 100 percent on Marketing Mittelrhein! We have an idea - or quite often the agency also has an idea - and these are then professionally evaluated and implemented in a targeted manner. We can rely on the fact that our marketing is in good hands and that we have little effort involved.

Stefanie Buchner

Managing Director SSB Neuwied

Our services for the SSB Neuwied

Consulting and strategy

SSB Neuwied is supported by us in a close partnership. Based on the goals set, we jointly define marketing activities and evaluate their success. In doing so, we pay particular attention to the communicative commitment of our own stakeholders.

Content Marketing

In order to increase trust in the target group and build a long-term relationship, we rely primarily on specialist articles in content marketing. Former seminar participants and existing customers learn more about current events in fire protection via the company website and the newsletter. This builds trust and ensures easier resale in the high-price segment.

Performance Marketing

In addition to retention, we are also constantly recruiting new participants for fire safety seminars. To this end, we place paid advertisements on social media and Google to draw the attention of employees of industrial companies or HR decision-makers to the important and, in some cases, legally required further training courses offered by the SSB.

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Focus your marketing today!