Fire department on fire: How the 'hallo.feuerwehr' TikTok campaign wins new members (Reference)

In addition to the association's own activities on social media, this gave rise to the idea of creating an approachable and easily accessible channel for the general public. With a focus on Instagram and TikTok, the campaign name "hallo.feuerwehr" was created, which uses entertaining 9:16 content to bring users closer to the world of the fire department.

The implementation of the campaign was crucial to its success. By working with the client LFV RLP, we were able to use sound expert information to produce content that not only entertained but also informed. We then translated this content into engaging and entertaining videos that were specifically tailored to the target audience.

The variety of content played a key role in the appeal of the campaign. From videos showing how fire departments work in other countries to text content about everyday fire hazards such as the fridge or hairdryer, there was something for everyone. This varied content helped the campaign to appeal to a wide audience and achieve a high interaction rate.