From LinkedIn to TikTok

Social media for B2B: industrial brands on social networks

More than just pretty pictures:
Social media marketing for industrial and employer brands.

Social media has long since ceased to be a channel for Generation Z. The proportion of users is increasing year on year and the use cases are becoming ever more diverse. LinkedIn is becoming the top dog for business communication, TikTok is conquering more and more age groups and Instagram is constantly offering new formats. Social media is also becoming an important component of digital presence for industrial companies.

Through a mixture of strategic orientation and choice of channels and a modern, video-oriented implementation, Marketing Mittelrhein offers you the right presence for your channels. It's no longer about followers: the focus is on increasing the visibility of your brand with the right target group! As an industrial or employer brand, you've come to the right place. Together, we will develop a digital presence that suits you and your values.

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Why social media is relevant for industrial companies

Many B2B companies tend to associate social media with customer brands and hardly any industry. But this is a fatal misconception! Because with social media, you can also address your target groups in the right context. Tailored to your individual goals,
can address decision-makers on LinkedIn or, for example, technical contacts
via Facebook. It always depends on an individual alignment with your goals
and your target group.

However, if the targeting is right, you can generate strong brand visibility via social networks and bind important target groups to your industrial company. Don't believe us? Take a look at our reference page for successful B2B companies on social media.

Increased visibility among your target group

Social media offers you incredible opportunities to build new reach within your target groups. By using new trends such as reels in combination with advertising measures, we make your brand appear directly on the smartphones of your target group.

Strengthening the relationship, even outside the C-level

Marketing is about shaping various decision-making processes in the interests of your company. This is where communication via social media helps. If a customer is to buy a new system, for example, the satisfaction of machine operators, for example, is also queried in addition to the classic purchasing decisions. You can score points here through service and communication in advance and influence decision-making processes "bottom up".

Recruitment of new specialists

In addition to the sales-related use of social media, channels such as TikTok or Instagram are also ideal for building an employer brand and actively recruiting new applicants. Use the native environment of your future employees!

Building a visible brand identity

You can leave a lasting impression with the media mix of image postings, videos and PDF articles. Use the media possibilities of social media to build a distinctive brand for your industrial company.

Steps to your B2B social media marketing

With Marketing Mittelrhein, you can rely on a full-service partner who not only helps you with creative implementation, but also works with you to establish solid structures and turn marketing into an instrument for your company's growth.

Concept

Every good idea is preceded by at least as good a plan: that's why our social media work begins with the development of target group profiles, editorial plans and communication guidelines.

Developing creatives: Photo & Video

Every brand also has a visual world on social media. That's why we work with you to produce ready-made content in the form of videos, images and layouts for the respective channels. Thanks to our production structure, you only need bi-monthly production deadlines to actively participate on social media.

Implementation and community management

Now we start playing out the various media content on the defined platforms. Instead of just posting, we also pursue active interaction strategies with you in order to involve your own community interactively. Depending on the strategy, this can include influencer cooperations, competitions or active comment marketing.

Evaluation and optimization

As part of the collaboration, you will receive monthly performance evaluations from us with suggestions for optimization. This keeps you up to date at all times and allows you to see how your channel is developing.

Satisfied partners

Let's strengthen your brand together and work towards your goals. Many B2B and employer brands already rely on Marketing Mittelrhein.

When will you start?

Ready?

Focus your marketing today!

FAQ - the most frequently asked questions about social media for industrial companies

Find out more about social media marketing for B2B and industrial companies

Where does social media make sense for industrial companies?

Social media is always worthwhile for industrial and B2B companies if they want to reach their target groups in a targeted manner, build trust and position themselves as experts in their industry. In the B2B sector in particular, platforms such as LinkedIn offer the opportunity to address specialist audiences and decision-makers directly. But "classic" channels such as Instagram should not be underestimated either.

It makes sense if you:

want to make your products or services visible,
want to be perceived as an attractive employer,
want to strengthen existing customer relationships,
want to share expertise and act as an innovator,
want to benefit from a long-term image in your industry.

What do we need at the start of social media?

If you only want to reap the results, you will fail on social media. As a B2B company, you must be willing to provide insights behind your façade and offer your employees a platform. Social media is not a free billboard. Users are looking for honest and varied content and simply swipe away at run-of-the-mill ads.

You don't need a skillset or technology for social media, we provide that. But you do need to want active communication. Then nothing will stand in the way of your social media success.

Which costs need to be calculated for social media marketing?

In principle, this question cannot be answered with a general sum. It depends on the scope of your activities. Factors such as the number of channels managed and the scope of photo and video production are particularly relevant here. However, you should expect monthly costs of at least 1,000 euros net.

How long should you use social media marketing?

In principle, social media as part of communication is a permanent marketing activity. It is often not worth setting up social media marketing only occasionally, as the initial outlay is much higher than running active channels constantly. Nevertheless, a B2B channel does not have to post updates every hour!

Which social media channels are suitable for my industrial company?

For industrial companies, the obvious choice is often LinkedIn or Xing. But this is not always the best choice! Here too, the definition of the target group and objectives determines the choice of channels. TikTok can even be a sensible choice for an industrial company, for example when it comes to recruiting trainees. Therefore, the measures must always follow the strategy!

How many postings per week do I need as a B2B company?

There is also no general answer to the question of the number of postings! Tests on various platforms repeatedly show that a high frequency often leads to higher reach. However, these tests are usually based on channels of influencers or well-known B2C brands. In B2B, however, it is often shown that a lower frequency with higher relevance generates better results. Especially in the B2B context, target groups ignore irrelevant content more quickly than is usual in the B2C environment on social media.