The protection of your privacy and the protection of your personal data, the so-called
“personal data”, is an important concern for us. In the following we inform you about
the collection of personal data when using our website:

Responsible office

Responsible for the processing of personal data on this website is
Marketing Mittelrhein Strategieberatungs GmbH
Wiedbachstrasse 6
D-56567 Neuwied
Phone: +49 (0) 2631 9028580
E-mail: info@marketing-mittelrhein.de

Collection of general data

When you access our website, data that your browser transmits to us is collected and stored in server log files.
transmitted to us and stored in server log files. This data is required to provide the
content and services of our website and serve to display the website properly and to ensure
and to ensure security and stability. This is the following data:
 IP address
 Date and time of the request
 Time zone difference to Greenwich Mean Time (GMT)
 Request / page selection
 Access status / HTTP status code
 Amount of data transferred
 Source website
 Browser
 Operating system and interface
 Language and version of the browser software
This data does not allow any direct conclusions to be drawn about your person and is not used by us
used to establish a reference to you.
We evaluate this type of anonymous data statistically in order to continuously optimize our offer, the technology of our
website and to continuously optimize data protection.
The data with a personal reference is generally deleted automatically after 14 days, unless another legal reason
no other legal reason makes longer storage necessary.

Service Provider

If we use contracted service providers for individual functions of our offer or wish to use your
or wish to use your data for other purposes, we will inform you in detail in this data protection
inform you in detail about the respective processes.

Cookies

We use so-called “cookies” on our website. These are text files that are
transferred from a server to the hard disk of your computer and, depending on the type of
depending on the type of cookie and the settings of your Internet browser for the duration of the session or until they are
and through which certain individualization information flows to us.
The cookies store your system and usage information relating to the use of our website.
website are stored. Cookies may also contain a unique identifier that allows us and other website
and other website providers to distinguish your system from other systems and to recognize it when you
recognize it when you visit again.
The purpose of these functions is to ensure and increase the user-friendliness and functionality of our website.
functionality of our website.

We use for this purpose for our website:

  • Transient cookies: Transient cookies are automatically deleted when you close the browser or log out. These are session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the session. When you return to our website, this allows your system to be recognized.
  • Persistent cookies: Persistent cookies are automatically deleted or switched off after a specified period of time. They are used to recognize your system even after the session has ended.
  • Third-party cookies: We use analytical cookies to monitor anonymized user behavior on our website. We also use advertising cookies. These cookies can be used to track user behavior for advertising and targeted marketing purposes. Social media cookies make it possible to establish a connection to your social networks and to share content from our website within your networks. We obtain your consent separately for this processing, unless the data is processed anonymously. You can prevent or disable the use of cookies at any time by making the appropriate settings in the Internet browser you are using. You can delete cookies that have already been saved at any time. However, without cookies, various functions of our website may not be usable or may only be usable to a limited extent. You should also delete your browser history manually from time to time.

E-Mail / Contact form

If you contact us by e-mail or contact form, the data you provide will be processed by us to answer your questions.
processed by us in order to answer your questions. If storage is no longer
is no longer required, we will delete the transmitted data or restrict its processing. This is
dependent on statutory retention obligations.

Google Analytics

We use Google Analytics for our website, a tracking tool from Google, LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses
so-called “cookies” (see above under “Cookies”), which are stored on your computer and
enable an analysis of your use of the website. The information generated in this way
information about your use of our website is usually transferred to a Google server in the USA and stored there.
the USA and stored there. Due to the activation of IP anonymization on
on this website, however, your IP address will be anonymized by Google within member states of the
European Union or in other signatory states to the Agreement on the European Economic
Economic Area will be shortened beforehand.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA
and shortened there. Google will use this information on behalf of the operator of this website,
to evaluate your use of the website, to compile reports on website activity and to
activities and to provide other services related to the use of the website and the internet
services to the operator of this website. The data collected by Google
Analytics from your Internet browser will not be merged with other Google data.
merged.

The data sent and linked to cookies, user identifiers (e.g. user ID) or advertising IDs are automatically deleted after 14 months.
are automatically deleted after 14 months. The deletion of data whose
retention period is reached is automatically deleted once a month. Further information on
data protection can be found at https://policies.google.com/privacy.
Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the
website (including your IP address) to Google as well as the processing of this data by Google
by Google by downloading and installing the browser plugin available at the following link: .
available at the following link: https://tools.google.com/dlpage/gaoptout.

Google Maps

On our website, we use Google Maps API, an online map service provided by Google, LLC,
1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), to visually display geographical
visualize geographical information.
When using Google Maps, Google also collects, processes and stores data about the use of the map
collected, processed and used by visitors. For more information about
data processing by Google can be found in the Google privacy policy.

You can also change your personal data protection settings there in the data protection center,
see https://policies.google.com/privacy.

Google Fonts

We use the Google Fonts font library on our website in order to display the content correctly and
content correctly and graphically appealing regardless of the Internet browser. Google Fonts is a service of
Google, LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). When you open
our website, the font library is called up, a connection to Google servers is automatically
Google servers, usually to servers in the USA. There is a possibility that
data may be transmitted to Google, such as which web pages you have accessed, the
retrieval time, your IP address and which Internet browser you are using. Further information and
the data protection information can be found at https://policies.google.com/privacy.

Google AdWords

Our website uses Google Conversion Tracking, a service provided by Google, LLC, Amphitheatre
Parkway, Mountain View, CA 94043, USA (“Google”), see https://policies.google.com/privacy. Insofar as
If you have reached our website via an advertisement placed by Google, Google AdWords will
AdWords places a cookie on your computer.
We and Google can then recognize that the user clicked on the ad and was redirected to this
was redirected to this page. The cookies cannot be tracked via the websites of AdWords customers.
be tracked. After 30 days, these cookies lose their validity and are not used for personal identification.
personal identification. Conversion statistics tell customers the total number of users who have
users who clicked on their ad and were redirected to a page with a conversion tracking tag.
were redirected to a page with a conversion tracking tag. The setting of a cookie can be rejected via the browser
be rejected. This can lead to functional restrictions on the website.

Google Remarketing

Our website uses the Google Remarketing, Retargeting, Adsense, Tag Manager, Google
Search Console or similar functions of Google, LLC, 1600 Amphitheatre Parkway, Mountain
View, CA 94043, USA (“Google”). These functions are used to analyze visitor behavior and
the interests of visitors.
Google uses cookies to create interest-based advertisements. This is used to
visits to the website and anonymized data about their use.
If you visit another website in the Google network, you will be shown advertisements that are
that are very likely to take into account previously accessed information. Your
data may also be transmitted to the USA.
Processing takes place on the basis of a legitimate interest in targeting visitors to the website with advertising.
with targeted advertising in order to fulfill mutual marketing interests.
You can permanently deactivate the use of cookies by Google by following the
following the link below and downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996?hl=de
You can also deactivate the use of cookies by third-party software.
Information on these services and the associated privacy policy can be found at
https://www.google.com/privacy/ads/

Facebook Remarketing

Our website uses remarketing functions of Facebook Inc. (1601 S. California Ave, Palo
Alto, CA 94304, USA (“Facebook”); EU headquarters: Facebook Ireland Ltd, 4 Grand Canal Square, Grand
Canal Harbour, Dublin 2, Ireland).
This function, including “Facebook Pixel”, is used to analyze our online offer to optimize
the economic operation. This makes it possible to determine the visitors as the target group of our offer
for the display of advertisements and to control interest-based advertisements.
This tells the Facebook server which of our pages you have visited. If
you visit Facebook as a logged-in user, you will subsequently be shown personalized,
interest-based advertisements are presented to you.
You can limit these ads in your Facebook account. You can find further information
in Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

YouTube

We use embedded YouTube videos on our website. YouTube is a service of
YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (“YouTube”). When you visit a page with
an embedded YouTube video, a connection to YouTube servers is established.
established.
This tells YouTube which pages you visit. If you are logged into your YouTube account
are logged in, YouTube can also assign this data to you personally. You can prevent this
by logging out of your YouTube account beforehand. When a video is started, YouTube collects
YouTube uses cookies (see above under “Cookies”) to collect data about your user behavior. This
can be prevented by blocking the storage of cookies in your internet browser.
Further information and data protection information can be found at
https://www.google.de/intl/de/policies/privacy

Social Media

We do not collect any personal data ourselves via the social plugins shown or due to their
due to their use, as we use link or 2-click solutions. This prevents
that data is transmitted to the service providers without the user’s knowledge. Such a
transfer only takes place when the link is used and a registration in the user profile is carried out.
has been carried out. A connection to the respective platform is then established. Data can then be transferred to
transferred to the service provider and stored there in order to link interests and offers.
offers. The following providers are available:
 Facebook: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland, see https://www.facebook.com/about/privacy
 Twitter: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, see
https://twitter.com/de/privacy
 YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (“YouTube”), see
https://www.google.de/intl/de/policies/privacy

WordPress-Plugins

WordPress plugins are used on this website. These are plugins,
which offer the operator of a website based on WordPress additional functions.

For this purpose, the plugin content is loaded onto the data subject’s information technology system and
and displayed as part of the website presentation or used to improve user operability.
used to improve user operability. The data collected via the components will not be used without
data collected via the components will not be used to identify the data subject without the prior
used to identify the data subject. The data subject can object to the setting of
cookies through our website, as stated above, at any time by means of a corresponding
setting of the Internet browser used and thus permanently object to their use.
permanently object to their use. This may result in usability restrictions. Used
are used:

 Wp Job Openings, Awsm Digital Innovations Pvt Ltd TC 24/241(3), Second Floor, Sheriff
Cottage, Thycaud PO, Trivandrum, Kerala, India 695014, siehe https://awsm.in/privacy-policy/
 Thrive Architect, whitesquare GmbH, Beckengaesschen 1, 8200 Schaffhausen, Switzerland,
siehe https://thrivethemes.com/privacy-policy/
 All in One SEO, Semper Plugins, LLC, 7732 Maywood Crest Drive, West Palm Beach, FL
33412, USA, siehe https://aioseo.com/privacy-policy
 WP Fastest Cache, siehe https://de.wordpress.org/plugins/wp-fastest-cache/
 WP Optimize, Simba Hosting Ltd., 11, Barringer Way, St. Neots, Cambs. PE19 1LW, United
Kingdom, siehe https://getwpo.com/data-protection-and-privacy-centre/

Legal basis

We collect and process your personal data exclusively on a legal basis, including
basis, including – with regard to Europe – in particular on the basis of the General Data Protection
Regulation of the European Union (GDPR).
If we obtain your consent for processing operations for specific processing purposes
the legal basis for the processing is Art. 6 para. 1 lit. a) GDPR.
If we need your personal data in order to fulfill a contract concluded with you (e.g. delivery of
with you (e.g. delivery of goods, provision of services), the processing is carried out on the
on the basis of Art. 6 para. 1 lit. b) GDPR. This also applies to directly related
processes such as the processing of inquiries about our products, services or prices.
If we process your personal data on the basis of legal obligations, this is done
this is done on the basis of Art. 6 para. 1 lit. c) GDPR.
In the event that we need your personal data in order to protect your vital interests or those of another
or those of another natural person, the processing is carried out on the basis of
Art. 6 para. 1 lit. d) GDPR.
Irrespective of the aforementioned legal bases, we process your personal data
on the basis of Art. 6 para. 1 lit. f) GDPR if the processing is necessary for the purposes of the legitimate
interests pursued by us or by a third party, provided that your interests, fundamental rights and
fundamental rights and freedoms do not prevail.

Storage period and data deletion

We delete or block personal data in accordance with the legal requirements as soon as
they are no longer required for the purposes stated here or a legally prescribed storage period expires.
storage period expires.

Data transmission

We only pass on your personal data to third parties if:
 you have given your express consent to this in accordance with Art. 6 para. 1 lit. a) GDPR,
 this is legally permissible and in accordance with Art. 6 para. 1 lit. b) GDPR for the fulfillment of a
contractual relationship with you or the implementation of pre-contractual measures
is necessary,
 there is a legal obligation for the transfer in accordance with Art. 6 para. 1 lit. c) GDPR
 we are legally obliged to transfer data to state authorities, e.g. tax authorities
social security institutions, health insurance funds, supervisory authorities and
law enforcement authorities,
 the disclosure pursuant to Art. 6 para. 1 lit. f) GDPR for the protection of legitimate
interests of the company and for the establishment, exercise or defense of legal claims
legal claims and there is no reason to assume that you have an overriding
overriding legitimate interest in the non-disclosure of your data,
 in accordance with Art. 28 GDPR, we use external service providers, so-called
processors, who are obliged to handle your data with due care.
have been obligated.

When transferring data to external bodies in third countries, i.e. outside the EU or the EEA, we ensure that these bodies
EEA, we ensure that these entities treat your personal data with the same care as they do
within the EU or EEA.
We only transfer personal data to third countries where the EU Commission has confirmed an
Commission has confirmed an adequate level of protection or if we can guarantee the careful handling of the
personal data through contractual agreements or other suitable guarantees.
ensure the careful handling of personal data.

Rights of the person concerned

If we process your personal data, you are a data subject within the meaning of the GDPR and
have the following rights vis-à-vis us as the controller:
 Right to information about the purpose, type, scope and duration of processing (Art. 15 GDPR)
 Right to rectification of the stored data (Art. 16 GDPR)
 Right to erasure of stored data (Art. 17 GDPR)
 Right to restriction of the processing of data (Art. 18 GDPR)
 Right to be informed by us as the controller of the recipients of the data regarding the
exercise of the rights to rectification, erasure and restriction of processing (Art.
19 GDPR)
 Right to data portability in machine-readable form (Art. 20 GDPR)
 Right to object to data processing (Art. 21 GDPR)
 Right to revoke the declaration of consent under data protection law (Art. 7 para. 3
GDPR)
 Right not to participate in an automated decision (Art. 22 GDPR)
 Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)