From image film to
recruiting clips
Video marketing for B2B: Making industrial companies visible
More than just animated images: Video marketing for industry and employer brands.
Video is the medium of the future - also for B2B companies. Studies show: Moving images are shared up to 12 times more often than static content, increase dwell time and ensure greater brand loyalty. Whether image film, product video or explanatory video - with professional video content, you can get your message across to decision-makers, specialists and customers in a targeted manner. Marketing Mittelrhein helps you to find the right formats and platforms and showcases your brand with high-quality videos. It's not just about pretty pictures - it's about visibility, lead generation and sustainable brand presence.
Why video marketing is indispensable for industrial companies
Many B2B companies associate video marketing with consumer goods or lifestyle products. But this is precisely where the potential lies: with the right strategy, complex products can be explained simply, decision-making processes accelerated and specialists targeted.
Whether LinkedIn, YouTube or your own website - videos ensure measurable results.
Videos increase the chance that your company will be noticed by the right people. Through targeted video SEO and optimized placement on social media and specialist platforms, you can reach exactly the decision-makers who are relevant to your company.
With high-quality videos, you can not only demonstrate your expertise, but also create transparency. Authentic insights into production processes, interviews with experts or practical application videos strengthen trust in your company and your products.
Emotional and strategically constructed stories are remembered and lead to higher conversion rates. The targeted use of call-to-actions and landing pages can turn interested parties directly into customers.
In times of a shortage of skilled workers, it is essential to present yourself as an attractive employer. Videos about your company, your team and everyday working life bring your corporate culture to life and help to attract suitable talent.
Steps to your successful B2B video marketing
With Marketing Mittelrhein, you can rely on a full-service partner that not only produces, but also strategically plans and optimizes.
1.
Conception
Every successful video starts with a clear strategy. We define your target groups, create storyboards and develop a well thought-out video strategy.
2.
Production: Film & Animation
Whether real films, animations or hybrid formats - we produce high-quality videos that perfectly match your brand and your communication goals.
3.
Publication & Distribution
A good video alone is not enough. We ensure that your content is played out in a targeted manner - whether via social media, YouTube or your own website.
4.
Performance analysis & optimization
With monthly reports and analyses, we continuously optimize your video strategy and ensure maximum visibility and impact.
Satisfied partners
Let's strengthen your brand together and work towards your goals. Many B2B and employer brands already rely on Marketing Mittelrhein.
When do you start?
READY?
Start your video strategy now!
FAQ - the most frequently asked questions about video production for industrial companies
Video marketing increases visibility, improves customer loyalty and explains complex products or services in a clear way. Studies show that videos increase the time spent on websites and convince potential customers of a brand more quickly.
The choice of platform depends on your target group. LinkedIn is suitable for specialists and decision-makers, YouTube for long-term visibility and SEO, while social media platforms such as Instagram or TikTok can contribute to branding and employer branding.
These include image films, product videos, explanatory videos, recruiting clips, comedy content and case studies. Different formats can be useful depending on the target group and communication strategy.
It depends on the area of application. Short, concise clips (30-90 seconds) are particularly effective on social media. Longer formats (2-5 minutes) can be useful for products or services that require explanation.
Important key figures include the number of views, dwell time, interaction rates (likes, comments, shares), clicks on call-to-actions and ultimately the leads or conversions generated.
We guide you through the entire process: from strategy development and production to publishing and measuring success. Our goal is to create videos that strengthen your brand and support your business goals.
CONTACT
Wiedbachstr. 6, Neuwied, 56567, Germany
E-Mail: info@marketing-mittelrhein.de
Telefon: +49 2631 902 8580
Copyright 2025 Marketing Mittelrhein Strategieberatungs GmbH