Due to its high-quality products and long-standing customer relationships, the family-run company saw no immediate need for an online brand presence, apart from the company website. However, with the evolution of the customer journey and the wide range of digital possibilities, Rünz & Hoffend recognised the need to keep up with the trend, not only in terms of products, but also in terms of marketing. We placed a special focus on brand building and increasing awareness in the B2B environment of garden landscapers and the building materials trade through a targeted campaign strategy that is tailored to the needs and interests of your target group.

As part of our collaboration, we relied on diverse but strategically coordinated marketing approaches to maximise the brand's reach and impact. We utilised content marketing on various social media platforms by presenting appealing product images and videos while also providing in-depth information in newsletters and an informative blog. Instead of ‘just’ talking about the product, we address relevant industry topics in gala construction, describe trends and visually link the product to understandable life situations. In doing so, we constantly research and examine current industry topics in order to offer exciting content for the target group ‘alongside the product’.

To deepen the customer relationship, we use targeted newsletter marketing that gives interested parties and customers a selective look at current, relevant topics and at the same time informs them about innovations in the Rünz & Hoffend portfolio. We regularly review the focus of the measures with Rünz & Hoffend, check their success and adapt the next steps instead of stubbornly following a plan. In this way, we reach more and more contacts in the gardening and landscaping sector in the long term.